Blake Wickenden serves as the Managing Director of I’m In The Right, one of Australia’s premier providers of accident replacement vehicles. Since co-founding the company with his brother Shaun in 2014, Blake has been at the forefront of its impressive growth, steering the business to a fleet of over 1000 vehicles nationwide. His leadership has been crucial in establishing I’m In The Right as a trusted name in the industry, known for delivering exceptional service to not-at-fault drivers.

Blake’s role encompasses overseeing the company’s daily operations, ensuring that every aspect of the business runs smoothly and efficiently. He is deeply committed to maintaining a customer-centric approach, constantly seeking innovative ways to enhance the services provided. Under his guidance, I’m In The Right has earned a stellar reputation, reflected in its outstanding 4.9-star rating on Google, with over 1,700 five-star reviews.

In addition to his operational duties, Blake focuses on strategic planning and growth, working closely with the senior management team to expand the company’s footprint across Australia. What started with a single branch has now grown to 10 branches nationwide, a testament to Blake’s strategic leadership and commitment to service excellence. His commitment to excellence and innovation has been recognised, with the company being awarded the Financial Year BOSS Most Innovative Transport Company.

Blake is also passionate about fostering a positive workplace culture, promoting diversity and inclusion within the team, and investing in employee development. His leadership extends beyond the business, with a strong emphasis on community engagement. Blake plays an active role in I’m In The Right‘s annual involvement in charity events such as Convoy for Kids, reflecting his dedication to making a positive impact both in the industry and in the wider community.